Looka AI review
AI-powered logo maker and brand identity platform for entrepreneurs, startups, and small businesses. Free to generate and preview logo designs — you only pay to download. Pricing uses a one-time purchase model for logo files, with an optional annual subscription for ongoing brand assets.
Looka’s workflow: enter your brand name and industry, select style and colour preferences, and the AI generates dozens of logo variations. Each can be customised in a real-time editor before purchase. Beyond logos, Looka’s Brand Kit generates 300+ branded assets from your logo — business cards, social media profiles, email signatures, letterheads, and more.
AI logo generation
Generates dozens of unique logo concepts based on your industry, style preferences, and colour choices. Customise fonts, symbols, layouts, and spacing in a real-time editor.
Vector file formats
SVG, EPS, PDF, and PNG files on Premium and subscription plans. Vector formats are essential for print, signage, and scaling without quality loss.
300+ Brand Kit templates
Generate business cards, social media profile images, email signatures, letterheads, and marketing materials automatically matched to your logo.
Full logo ownership
Premium Package and above grants full commercial ownership of the logo design — not just a licence.
Real-time editor
Adjust any element of your logo after generation: swap symbols, change fonts, modify colours, alter layout. Unlimited customisation before purchase.
AI website builder
Basic AI-generated website using your brand colours and fonts. Included in the Brand Kit Web subscription. Limited functionality — not a replacement for Wix or WordPress.
Basic plan warning: The $20 Basic Logo produces a low-resolution PNG with a coloured background. It has no transparent version, no vector files, and limited commercial rights. It is not recommended for any professional use. The $65 Premium is the minimum practical purchase for a real business logo.
Free Preview
$0
Generate unlimited logo concepts and preview mockups. No download without purchase.
- Unlimited logo generation
- Preview on mockups (T-shirts, business cards)
- Real-time editor
- No downloadable files
- No commercial rights
Basic Logo
$20one-time
Single PNG file, 1000x1000px, coloured background. Limited commercial use. NOT recommended for professional use.
- 1 PNG file (1000x1000px)
- Coloured background (no transparency)
- Limited commercial use
- No vector files
- No full ownership
The $20 plan produces a PNG with coloured background at low resolution. Unsuitable for print, signage, or professional brand use.
Premium Logo
$65one-time
Full ownership, vector files (SVG, EPS), transparent PNG, all logo variations.
- Full commercial ownership
- SVG + EPS + PDF + PNG
- Transparent background
- All colour variations
- High resolution for print
Brand Kit
$96/year
Premium logo files + 300+ branded templates + unlimited logo changes throughout subscription.
- Everything in Premium
- 300+ branded asset templates
- Unlimited logo changes
- Business cards, social profiles
- Email signatures + letterheads
- Brand guidelines document
Brand Kit Web
$129/year
Brand Kit + AI-generated website. Most comprehensive package.
- Everything in Brand Kit
- AI-generated website
- Brand-matched web design
- Basic web hosting included
- Note: limited website functionality
Looka’s primary ethical concern is IP risk. Logos are built from shared licensed element libraries — icons, symbols, and design components used across multiple customer logos. Two businesses in the same industry can receive similar-looking logos from the same AI. Looka’s Terms of Service place trademark verification responsibility entirely on the buyer: you must conduct your own trademark searches before adopting a logo commercially. Looka does not perform trademark clearance and provides no IP indemnity. This is a known limitation of all AI logo makers that use shared design element libraries. Additionally, individual design elements (icons/symbols) remain licensed to Looka even after you purchase the logo — you own the composition, not the component parts.
A full Ethics Score review is in the Ethical AI Reviews queue.
QUESTIONS
Is Looka free?
Free to generate and preview unlimited logo concepts. You pay only to download files. Basic PNG download starts at $20; vector files and full ownership start at $65 (Premium Logo). There is no free download option.
What is the difference between the $20 and $65 Looka plans?
The $20 Basic plan delivers one low-resolution PNG (1000x1000px) with a coloured background, no transparency, and limited commercial rights. The $65 Premium plan provides full commercial ownership, vector files (SVG, EPS, PDF), transparent PNG versions, and all colour variations. For any professional use, the Premium is the correct starting point.
Do I own my logo after purchasing from Looka?
With the Premium Logo ($65) and above, you receive full commercial ownership of the logo composition. However, individual design elements (icons, symbols) within the logo remain licensed from Looka’s component library — you own the design, not every underlying element. Looka does not perform trademark clearance, so conducting your own trademark search before commercial use is your responsibility.
How does Looka compare to hiring a designer?
Looka produces a professional-quality logo in minutes for $65 vs. $300-1,500+ for a freelance designer and several weeks of revision time. The trade-off: a designer can create truly unique custom artwork; Looka assembles logos from shared licensed components, creating some risk of similar logos across customers in the same industry. For most early-stage businesses where speed and cost matter most, Looka is a practical choice.